Who we are

The bridge between fashion & sports

Braid Amsterdam is a Dutch based fashion brand, founded in the beginning of 2019. We produce clothing that bridges the gap between fashion and sports. Resulting in comfortable fashion apparel with an active but elegant look.

Our mission 

Allow people to be comfortable with grace

We created this brand for the free women, who like to be comfortable but who still want to be graceful. We hope to liberate these people by combining fashion with comfort and allowing them to move freely.

Our mission

Allow people to be comfortable with grace

We created this brand for the free women, who like to be comfortable but who still want to be graceful. We hope to liberate these people by combining fashion with comfort and allowing them to move freely.

What we value

 The not so naked truth

This philosophy is embodied throughout our entire organization and us as people.We believe that that everyone should feel free who they are and dare to show the (not so naked) truth, (since we’re talking about clothing after all). Since we think that being comfortable with who you are is the purest form of beauty.

What we use 

Best quality materials that last

Everything produced by Braid has this way of thinking woven into its very heart.To develop styles that offer this balance between comfort and elegance, all materials are carefully selected. From the softest organic cotton to cashmere, we do everything that is necessary so we can offer the best quality products that will last.

What we use

Best quality materials that last

Everything produced by Braid has this way of thinking woven into its very heart.To develop styles that offer this balance between comfort and elegance, all materials are carefully selected. From the softest organic cotton to cashmere, we do everything that is necessary so we can offer the best quality products that will last.

Where we produce

The majority of our production takes place in Portugal

Additionally, the majority of our collection is produced in Portugal, where we regularly visit our factories and know the conditions of their employees.

How we produce

Honest people, honest production

Lastly, not simply value honesty as a personality trait. We consider the environment in all of our decision making. From our recycled packaging to our labels which are made out of biodegradable materials.

How we produce

Honest people, honest production

Lastly, not simply value honesty as a personality trait. We consider the environment in all of our decision making. From our recycled packaging  to our labels which are made out of biodegradable materials.